On-model production studio for enterprise fashion
Your catalog.
On models.
Before the samples land.
Fiber & Face turns the flats, ghost mannequins and 360 captures you already have into e-commerce ready on-model photography. Your own cast. Every market. Every image measured before a human sees it.
In production at
G-Star RAW Enterprise only. No self-serve, no credits, no stock cast.lower cost per finished PDP set than a studio shoot, at €300 to 500 per SKU today
vs. traditional on-model production
per image, from product asset to QC-approved on-model shot
generation + automated QC
from asset to approved set, where a studio campaign takes 6 to 8 weeks
concept to final assets
What goes in, what comes out
From the asset you have to the image you sell with.
Drag the handle. Left is what your studio already produces: 8 to 14 mannequin angles, flats, factory photos. Right is the five-shot PDP set that comes out the same day.
Output
Every shot your e-commerce team asks for.
Every garment needs five shot types, times every market you sell in. That is 25+ images per product. Built to your shot spec, not to ours.
PDP on-model
The full angle set per SKU, same model, same light, same crop. Ready for the product page.
Multi-market casting
One garment, the right face for each market. A studio needs a new shoot per market; here it is the same asset, rendered again.
Lookbook & editorial
Styled sets and locations for seasonal storytelling, from the same product assets.
Campaign & social
Crops and variants for paid and organic, without a separate production.
Detail & texture
Close-ups that hold up at zoom: seams, hardware, weave.
Video pilot
Short on-model motion from the same generated set. In pilot with selected clients.
Your cast
Models that belong to your brand. Not to a library.
We build an exclusive cast to your casting brief: age, build, hair, skin, attitude. Each model is locked and reproduced identically across every SKU, season and market. Nobody else gets them.
A shopper who buys from you in March sees the same faces in September. That consistency is what separates a brand from a marketplace.
Quality gate
Every image is measured before anyone looks at it.
"Good enough for AI" is not a standard. E-commerce ready is. Each render is scored on seven metrics against the source garment, silhouette first, plus a label audit. Below threshold, it re-renders automatically before anyone sees it.
Scores are shown per image in the Studio. Passed images land in your review queue at 2K native resolution; your team judges the last one percent, the machine handles the rest.
How it runs
We don't replace your process. We remove the waiting from it.
A defined pipeline, from your brand spec to your DAM. Your team reviews and approves in the Studio; everything else is automated.
Brand spec & casting
Your shot spec, lighting, backgrounds and pose set become presets. Your cast is built and locked.
Assets in
Flats, ghost mannequins, 360 captures or factory photos. Bulk via CSV or from your PIM.
Generate & measure
Every angle rendered on your cast and passed through the quality gate. Fails re-render automatically.
Review in the Studio
Your team sees only its own environment. Approve, request a change, or reject per image.
Deliver
Approved sets exported in your naming and specs to DAM, PIM or straight to the shop.
Questions we get in the first meeting
Straight answers.
Will shoppers notice the images are generated?
Who owns the models and the images?
What do you need from us to start?
How does this fit our existing workflow?
Where does our data live?
Is there a self-serve version?
See it on your own catalog.
Bring a handful of SKUs. We show you what your cast, your shot spec and our QC gate do with them.